New research from Parks Associates shows that 21 percent of U.S. pay TV subscribers subscribe to an online video service through their pay TV provider, up from 10 percent a year ago.
The research firm attributes this jump to the increasing number of partnerships between pay TV and OTT providers, with operators such as Comcast adding support for Netflix in their set-top boxes.
Other insights from Parks Associates' new consumer study include:
• pay TV subscription rates dropped from 86 percent in 2015 to 77 percent in late 2017;
• 84 percent of pay TV subscribers have service from a traditional cable, satellite or telco provider; and
• nearly 18 percent of pay TV households have a subscription package from an online video service, e.g., Sling, or a traditional provider now offering an online video bundle.
From the article "Pay TV Providers Hanging On With Online Partnerships."
Parks Associates has identified five key video trends that have emerged in today’s shifting media landscape, where “internet-based live content is experiencing a renaissance.” The new whitepaper—To...
Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who...
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...
Perhaps aware of Chromecast's limitations, Google unveiled Google TV's successor, Android TV, at its I/O conference last year. Compared to Google TV, Android TV is far less complex, with a standard in...
