 2016 Logo.PNG)
“Pay TV operators have always had rich content libraries but the content was hidden behind archaic user interfaces. A next-generation UI combined with recommendation boosts consumption and monetization,” he says. “We see customers with 50,000 or 120,000 on-demand assets. There are not many people out there that can compete with that but it needs to be available everywhere. You may need to process all your assets 12 different times according to target device and network technology. That requires that you can scale your operations efficiently.”
Cruz reckons multiscreen viewing is therefore the biggest driver behind the trend towards virtualized video processing and the orchestration that goes with it, two of the pillars of the Pay TV operations revolution. Brett Sappington, Director of Research at Parks Associates, the market research and consulting firm, agrees that multiscreen is the biggest driver towards virtualization, but not the only one.
From the article "Pay TV Operators Need To Be Ready For Anything, Thus The Focus On Agility And New Operations Models" by John Moulding.
A recent article in Multichannel News provided new findings from Parks Associates showing that 40 percent of U.S. pay TV subscribers used TV Everywhere options in 2015, up from 22 percent in 2013. "TV...
Another recent Parks Associates report found that 70 percent of U.S. security dealers currently install or plan to install some type of interactive smart-home device or system within their residential...
Less than half of caregivers with a smartphone use apps aimed at caregivers, according to a report by Parks Associates. — MobiHealthNews From the article "Morning Read: Pharma Changes Afoot As Vale...
A recent study conducted by Parks Associates confirmed the growing popularity of smart devices in the U.S. home security market. The study found that the sale of wireless home security products is on...
