Register

I agree with the Privacy Policy

In The News

Pay TV Meets OTT: 1 in 5 Get Streaming Service Through Pay TV

March 27, 2018

digital content

It's the embodiment of "If you can't beat 'em, join 'em": Researcher Parks Associates released data today showing that 21 percent of pay TV subscribers in the U.S. also subscribe to a streaming service through their pay TV provider. If that doesn't sound like many, consider that only 10 percent did so one year ago. This shows cable and satellite companies see the inevitability of over-the-top services, and have decided it makes more sense to add streaming services to their platforms rather than fighting them. Consumers appreciate unified billing, so this move is a win for subscribers, as well, who can pay one monthly bill for multiple services.

Not that all the news is good for pay TV, however: Parks revealed that 77 percent of U.S. households now have a pay TV subscription, down from 86 percent in 2015. There's a feeling in the industry that this number is close to reaching its bottom, so perhaps a plateau is coming.

While some households get their OTT services from a pay TV provider, the reverse is also true: Parks says almost 18 percent of homes with a cable channels get them through an online video service, such as Sling TV, DirecTV Now, or Hulu With Live TV.

From the article "Pay TV Meets OTT: 1 in 5 Get Streaming Service Through Pay TV" by Troy Dreier.

Previously In The News

How to Decide If Cord Cutting Is Right for You

This lack of local channels is one reason that more households are using antennas, pulling in free over-the-air high-definition signals. In fact, Parks Associates, a research firm, estimates that one-...

Antenna Users: Rescan to Keep Getting Free TV

If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...

Feds break up alleged streaming password theft scheme

Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-shari...

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...

‹
1
2
...
257
258
259
260
261
262
263
...
719
720
›