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January 17, 2017
Some 15 percent of US broadband households now get all of their TV from an antenna. That number has increased steadily over the course of five years as pay TV subscriptions have seen a corresponding drop.
Parks Associates says cord-cutters are gaining ground because of a lack of satisfaction with traditional cable service. Brett Sappington, senior director of research at Parks Associates, said in a blog post that "live broadcasts of high-profile events remain a challenge for online delivery, though pay TV and broadcast TV conquered live distribution long ago."
From the article "Pay TV Loses Ground To Antenna-Only Households" by Andrew Gebhart.
Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...
Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
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