The rise of cord-nevers is a real threat to the pay-TV industry, but the number of cord-cutters is growing, too.
Similar findings from two research firms illuminate the changing nature of consumers’ relationship with their cable cord. For starters, Parks Associates reports that 10% of U.S. broadband homes have snipped the cord to cable TV, with 25% having done so in the last 12 months.
These cord-cutters are using online video resources to get their entertainment fix instead. Parks also found that another 7% of broadband homes have downgraded their multichannel video service in the last year, making them “cord shavers.” Meanwhile, another 3% are “cord-nevers.” Those are consumers who have never subscribed to pay TV but do rely on streaming video.
From the article "Pay TV Dilemma: Cord-Snippers, -Shavers, -Nevers" by Daisy Whitney.
Parks Associates research shows 44% of car owners in U.S. broadband households have some kind of advanced connected car feature and 61% of car owners prefer to bundle vehicle data consumption with sma...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the...
According to the latest U.S. smartphone market share numbers from Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding a beefy 40% of the smartphone market. B...
