The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services that pay TV companies need to look out for.
That’s because users of free over-the-air TV are on the rise, too. According to Parks Associates’ findings, a full 15% of all U.S. broadband households now get their TV exclusively from an antenna. That’s a big deal, because broadband households are a really important base for pay TV companies.
From the article "Pay TV Companies Are Losing Ground To OTA" by Stephen Lovely.
Over 80% of us subscribe to some form of pay TV service, whether cable- or-satellite based. We get hundreds of channels, most of which we do not watch. And while the service is generally good, the mon...
While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...
Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...
Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...
