The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services that pay TV companies need to look out for.
That’s because users of free over-the-air TV are on the rise, too. According to Parks Associates’ findings, a full 15% of all U.S. broadband households now get their TV exclusively from an antenna. That’s a big deal, because broadband households are a really important base for pay TV companies.
From the article "Pay TV Companies Are Losing Ground To OTA" by Stephen Lovely.
NBCUniversal and other entertainment giants are looking to establish new premium video-on-demand business models — and making waves by challenging the traditional theatrical release window in the proc...
A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...
“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other servi...
WarnerMedia has yet to clinch a deal to get the service on Roku, the other dominant streaming device — although Roku users now have a workaround for that (more on that below). Together, Amazon and Rok...
