Because coverage has increased 80 percent over the last year, it has become increasingly likely that Pay-TV subscribers in Western Europe, will have access to multi-screen services; according to new research from Parks Associates.
With service providers poised to deploy over 20mn high-end, feature-rich residential gateways in Western Europe this year, multi-screen services may soon be offered in conjunction with other advanced features; such as VoIP, advanced home network monitoring and media sharing. At the moment, a majority (66 percent) of Western European pay-TV subscribers are able to get multi-screen services, compared to only 36 percent in mid-2011. This is a considerable increase, for such a short period of time.
Competition from OTT services, growth in broadband penetration, and consumer adoption of connected devices, all drove the rapid deployment of multi-screen services. Now, it has become increasingly important for operators to shift their focus from customer retention to monetization.
From the article, "Pay-TV Clients in Western Europe May See VoIP Added to Service."
There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs when it can sell its hardware at gross margins exceeding 40%. Steve Jobs reportedly once told employe...
The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...
New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services. In the U.S., 57% of current traditiona...
In related news, Parks Associates released its new report finding that 1.6 billion people worldwide watch online video on connected devices. That’s more than 20% of the world’s population. Seem...
