Because coverage has increased 80 percent over the last year, it has become increasingly likely that Pay-TV subscribers in Western Europe, will have access to multi-screen services; according to new research from Parks Associates.
With service providers poised to deploy over 20mn high-end, feature-rich residential gateways in Western Europe this year, multi-screen services may soon be offered in conjunction with other advanced features; such as VoIP, advanced home network monitoring and media sharing. At the moment, a majority (66 percent) of Western European pay-TV subscribers are able to get multi-screen services, compared to only 36 percent in mid-2011. This is a considerable increase, for such a short period of time.
Competition from OTT services, growth in broadband penetration, and consumer adoption of connected devices, all drove the rapid deployment of multi-screen services. Now, it has become increasingly important for operators to shift their focus from customer retention to monetization.
From the article, "Pay-TV Clients in Western Europe May See VoIP Added to Service."
Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...
Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...
So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a wi...
The mobile privacy program will be enforced by the DAA’s independent accountability partners, the Council of Better Business Bureaus and the Direct Marketing Association. Of course, while the D...
