Because coverage has increased 80 percent over the last year, it has become increasingly likely that Pay-TV subscribers in Western Europe, will have access to multi-screen services; according to new research from Parks Associates.
With service providers poised to deploy over 20mn high-end, feature-rich residential gateways in Western Europe this year, multi-screen services may soon be offered in conjunction with other advanced features; such as VoIP, advanced home network monitoring and media sharing. At the moment, a majority (66 percent) of Western European pay-TV subscribers are able to get multi-screen services, compared to only 36 percent in mid-2011. This is a considerable increase, for such a short period of time.
Competition from OTT services, growth in broadband penetration, and consumer adoption of connected devices, all drove the rapid deployment of multi-screen services. Now, it has become increasingly important for operators to shift their focus from customer retention to monetization.
From the article, "Pay-TV Clients in Western Europe May See VoIP Added to Service."
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