Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have stayed with their service provider if offered a Netflix-style service bundled with broadcast-TV channels.
From the article "Pay-TV, OTT partnerships shake up competitive landscape" by Michelle Clancy.
Books and videogames have done this for years, but achieving good results with video has proved difficult. Beyond making the technology work, open-ended storytelling doesn't make much sense from a bus...
However, that's not the most noteworthy detail of the Parks Associates report for Charter and Comcast shareholders. Curiously, only about one-fifth of those internet users questioned subscribe to a st...
Things have changed. Parks Associates analysis in 2014 found that Chromecast had replaced Apple TV in second place behind Roku. Its market share was 20%. In 2019, though, Parks Associates found that o...
Roku is still the streaming-device leader, controlling an estimated 39% share of the market, according to Parks Associates. Amazon.com's Fire TV is the current runner-up, with about 30%. Roku augment...
