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July 06, 2016
“While pay-TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-bilingual households over the past few years,” said Brett Sappington, the senior director of research at Parks Associates. “Cord-cutting does not have the same impact in Spanish-language households as it does for the larger broadband population. In fact, most of their recent pay-TV changes have been upgrades to more expensive services.”
From the article "Pay-TV & OTT Use Up Among U.S. Hispanic Households" by Joel Marino.
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Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...
Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...
Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has relea...
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