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July 06, 2016
“While pay-TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-bilingual households over the past few years,” said Brett Sappington, the senior director of research at Parks Associates. “Cord-cutting does not have the same impact in Spanish-language households as it does for the larger broadband population. In fact, most of their recent pay-TV changes have been upgrades to more expensive services.”
From the article "Pay-TV & OTT Use Up Among U.S. Hispanic Households" by Joel Marino.
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
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With more people looking for alternatives, the market for streaming media players also continues to grow. A recent report from Parks Associates says 31 percent of U.S. broadband households own one of...
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