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July 06, 2016
“While pay-TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-bilingual households over the past few years,” said Brett Sappington, the senior director of research at Parks Associates. “Cord-cutting does not have the same impact in Spanish-language households as it does for the larger broadband population. In fact, most of their recent pay-TV changes have been upgrades to more expensive services.”
From the article "Pay-TV & OTT Use Up Among U.S. Hispanic Households" by Joel Marino.
Research firm Parks Associates estimates that 64 percent of U.S. broadband households subscribe to streaming video service but that only 36 percent of U.S. broadband households are using streaming pla...
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The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...
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