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July 05, 2016
For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worldwide in 2015, according to a report by Parks Associates.
From the article "Password Sharing Not the Biggest Problem for SVOD Services, Study Says" by Todd Longwell.
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Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
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