For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worldwide in 2015, according to a report by Parks Associates.
From the article "Password Sharing Not the Biggest Problem for SVOD Services, Study Says" by Todd Longwell.
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Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....
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