New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years.
While it is seldom noted publicly by streaming purveyors, about 27% of U.S. broadband households engage in some form of piracy or account sharing, Parks determined. The current revenue hit is $9.1 billion, according to the researcher’s new report, 360 Deep Dive: Account Sharing and Digital Piracy. As connected devices have become ubiquitous, piracy is focused on these newer conduits, with 20% of U.S. broadband households acknowledging using a piracy app, website or “jailbroken” device.
From the article "Password Sharing, Piracy Will Cost Streaming Companies $12.5B By 2024 – Report" by Dade Hayes.
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
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