According to an analysis produced by Parks Associates, about one-third of internet users stream cable TV by using the login credentials of someone they don’t live with. The firm estimated that password sharing would cost the cable industry $3.5 billion this year and as much as $9.9 billion by 2021.
While cable companies and networks that rely on subscribers to generate revenue, streaming platforms like Netflix, Hulu and YouTube have accepted password sharing as a simple matter of fact. Most streaming platforms allow simultaneous streams as part of the price that its customers pay monthly.
From the article "Password Sharing: Charter, ESPN, Viacom Lead Crackdown On Giving Friends, Family Passwords" by AJ Dellinger.
Roku and Amazon are the two largest streaming platforms, by far, with a combined 33% market share, according to Parks Associates, and Max isn't available on either. It is viewable on the two way small...
“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is...
Parks Associates shares its latest Consumer Insights Dashboard, which tracks adoption, purchases, and demand across most common consumer electronics products “Samsung continues to lead smart TV ado...
New Parks Associates research in the firm’s Smart Home Tracker found that smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise. Parks Associates...
