New Parks Associates consumer data finds entertainment services lead the subscription economy for U.S. internet households, including 89% subscribing to a streaming video service, 32% subscribing to a streaming audio service, 20% subscribing to a gaming service, and 16% having a monthly gym membership.
“Partnerships enhance brand awareness and market reach, reduce customer churn, and remove friction from the user sign-up process, in addition to increasing overall customer satisfaction,” Kristen Hanich, research director at Parks Associates, said in a statement.
Parks found that media companies consider bundled partnerships a compelling consumer proposition. Telecoms — including both home internet and mobile providers — are considered a natural content fit for many service types and offerings, according to Parks.
“Successful partnerships also don’t need to be one-off deals, [while] investing in long-term integrations, particularly with telecoms, may pay dividends,” Hanich said.
From the article, "Parks: Subscription Streaming Services Turn to Bundling to Drive Acquisition, Retention" by Erik Gruenwedel
Parks Associates believes that new health reforms from the GOP would incorporate many elements of Obamacare, but the political mess could delay implementation of new care models and disrupt the pace o...
As devices in the home connect to the Internet, they make our homes vulnerable to hackers. With Parks Associates predicting more than 50 million connected homes by 2020, it’s time for developers to ma...
Internet of Things cloud platforms offer device makers and companies the opportunity to greatly expand the value of products and services. These devices are reshaping the value chain by altering produ...
Eighty-three percent of U.S. broadband households, or more than 250 million consumers, own and use a smartphone. A recent beneficiary to this mass adoption has been the sharing economy phenomenon, whi...
