New Parks Associates consumer data finds entertainment services lead the subscription economy for U.S. internet households, including 89% subscribing to a streaming video service, 32% subscribing to a streaming audio service, 20% subscribing to a gaming service, and 16% having a monthly gym membership.
“Partnerships enhance brand awareness and market reach, reduce customer churn, and remove friction from the user sign-up process, in addition to increasing overall customer satisfaction,” Kristen Hanich, research director at Parks Associates, said in a statement.
Parks found that media companies consider bundled partnerships a compelling consumer proposition. Telecoms — including both home internet and mobile providers — are considered a natural content fit for many service types and offerings, according to Parks.
“Successful partnerships also don’t need to be one-off deals, [while] investing in long-term integrations, particularly with telecoms, may pay dividends,” Hanich said.
From the article, "Parks: Subscription Streaming Services Turn to Bundling to Drive Acquisition, Retention" by Erik Gruenwedel
Analyst Parks Associates announced just a couple of weeks ago that according to its estimates, Roku is increasing its lead in the streaming media player landscape, now accounting for 37 percent of str...
Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
This isn’t the first indication of Roku’s dominance among video streaming devices — Parks Associates found that Roku was the most popular video streaming device in Q1 2017, commanding a 37% market sha...
"Apple is restricting Siri support for third-party applications, which may hamper growth of the product ecosystem and play as an advantage to competitors," said Dina Abdelrazik, a research analyst wit...
