New Parks Associates consumer data finds entertainment services lead the subscription economy for U.S. internet households, including 89% subscribing to a streaming video service, 32% subscribing to a streaming audio service, 20% subscribing to a gaming service, and 16% having a monthly gym membership.
“Partnerships enhance brand awareness and market reach, reduce customer churn, and remove friction from the user sign-up process, in addition to increasing overall customer satisfaction,” Kristen Hanich, research director at Parks Associates, said in a statement.
Parks found that media companies consider bundled partnerships a compelling consumer proposition. Telecoms — including both home internet and mobile providers — are considered a natural content fit for many service types and offerings, according to Parks.
“Successful partnerships also don’t need to be one-off deals, [while] investing in long-term integrations, particularly with telecoms, may pay dividends,” Hanich said.
From the article, "Parks: Subscription Streaming Services Turn to Bundling to Drive Acquisition, Retention" by Erik Gruenwedel
Interactive streaming sounds great on the face of it—lean-forward experiences offer levels of engagement that passive viewing can’t compete with. However, according to Parks Associates’ Jennifer Kent,...
The streaming device manufacturer, and operator of The Roku Channel streaming service ended the third quarter of 2024 with 85.5 million streaming households, and according to data compiled by Parks As...
Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home. Many consumer electronic...
Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market. According to consumer technology research firm Parks Associates, the majority of U...
