Consumers who subscribe to streaming services are the least likely to cancel Prime Video among all major providers, according to Parks Associates’ Streaming Video Tracker, which found that Prime’s so-called “churn rate” is 8% while streaming service Discovery+ is nearly at 43%.
Parks recently updated its Streaming Video Tracker, which now tracks churn data for 89 total services, of which 85 are SVOD services. Its most recent churn data is from its quarterly consumer survey of 8,000 internet households.
Prime’s unique position in the streaming universe (a “value-added” service for subscribers of Amazon Prime) is the reason for the low churn rate, according to Eric Sorensen, Director, Streaming Video Tracker, Parks Associates, who adds that streaming king Netflix is helping lower its churn rate by providing more subscription options and content.
"Churn is part of the standard business model, but companies are working hard to minimize it and keep consumers engaged longer," said Sorensen, "Amazon Prime Video has held the lowest churn rate for the last two years because it is included with Prime; however, Netflix continues to creep closer and reduce churn by adding more tiers of service and syndicated content."
From the article, "Parks: Prime Video Has Lowest Churn Rate" by Tom Butts
Google's streaming stick gets second place honors in both number of devices shipped and actual in-home usage among media streamers, according to Parks. Chromecast has the advantage of being incredibly...
At the same time, Hulu faces rising competition from Netflix, which ushered in the binge-watching craze and won loyal subscribers with its high-quality shows such as "House of Cards" and "Orange Is th...
Connected homes may make life easier eventually. A thermostat linked to a garage-door opener could tell who's coming home and set the heat or air-conditioning for their preferences. Compatible room li...
As the Internet of Things tsunami continues to build toward what Cisco and other companies forecast as a multi-trillion-dollar opportunity, research firm Parks Associates is out with a new report abou...
