Consumers who subscribe to streaming services are the least likely to cancel Prime Video among all major providers, according to Parks Associates’ Streaming Video Tracker, which found that Prime’s so-called “churn rate” is 8% while streaming service Discovery+ is nearly at 43%.
Parks recently updated its Streaming Video Tracker, which now tracks churn data for 89 total services, of which 85 are SVOD services. Its most recent churn data is from its quarterly consumer survey of 8,000 internet households.
Prime’s unique position in the streaming universe (a “value-added” service for subscribers of Amazon Prime) is the reason for the low churn rate, according to Eric Sorensen, Director, Streaming Video Tracker, Parks Associates, who adds that streaming king Netflix is helping lower its churn rate by providing more subscription options and content.
"Churn is part of the standard business model, but companies are working hard to minimize it and keep consumers engaged longer," said Sorensen, "Amazon Prime Video has held the lowest churn rate for the last two years because it is included with Prime; however, Netflix continues to creep closer and reduce churn by adding more tiers of service and syndicated content."
From the article, "Parks: Prime Video Has Lowest Churn Rate" by Tom Butts
According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint custo...
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...
New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...
The significant factor for IoT is that it is being integrated into all facets of the digital ecosystem including IPTV. IoT is driving the reinvention of consumer technologies. Connected products are t...
