New data from Parks Associates found that 40% of internet households live-streamed content over the past 90 days. The Dallas-based research firm found that live-streamed video consumption reached nearly five hours per week in 2022, compared to less than two hours per week in 2018.
From the article, "Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households" by ERIK GRUENWEDEL.
There are 30 percent more computing devices, as well as 45 percent more connected devices, on average in U.S. broadband households with Wi-Fi access as compared to those without it, according to new m...
Parks Associates just yesterday (Jan. 18) releaesed market research that lends further evidence of the challenges incumbent pay-TV providers face from competing OTT services. Parks determined that...
Parks also found a coincident decrease in pay-TV subscriptions and an increase in Internet-only video subscriptions in antenna-only households. “Pay-TV subscriptions have dropped each year since 20...
Roughly 1 in 5 U.S. broadband households (19%) have canceled an OTT video service in the past 12 months, according to new market research from Parks Associates. The rate of OTT video customer churn ha...
