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January 09, 2017
There are 30 percent more computing devices, as well as 45 percent more connected devices, on average in U.S. broadband households with Wi-Fi access as compared to those without it, according to new market research from Parks Associates. Parks found 71 percent of broadband households with Wi-Fi or Apple AirPort networks.
“[T}he convenience of this access technology encourages households to acquire more connected products,” pointed out Parks’ senior research director Brett Sappington in a news release about the new “360 View: Entertainment Services in U.S. Broadband Households” report.
From the article "Parks Finds 71 Percent of Broadband Households With Wi-Fi or Apple AirPort" by Andrew Burger.
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"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Pa...
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Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
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