The average U.S. household with internet access had 17 connected devices in 2023, according to new data released Jan. 10 at CES 2024 in Las Vegas by Parks Associates. The tally is based on consumer research of 8,000 U.S. internet households in the third quarter, ended Sept. 30, 2023.
Among connected U.S. internet households, 66% have a smart TV, 42% have at least one smart home device, 31% have a security system, 39% have a smart watch, and 89% have a streaming video service.
Dallas-based Parks also found that for the first time, smartphone ownership surpassed TV ownership, with 90% of households reporting ownership of a smartphone compared to 88% with a TV. The firm reports that 92% of U.S. households also have fixed or wireless internet service at home.
“Smartphones are ubiquitous now, and connected consumer electronics such as wireless earbuds, tablets, and smart TVs are commonplace,” research analyst Sarah Lee said in a statement.
Lee said connected devices are essential for entertainment purposes and daily personal communications, which can include school, work, and family.
“This necessity drives continued purchases, as every year CE companies roll out innovative and advanced models that drive the consumer desire to upgrade,” she said.
“Economic conditions and fear of a recession previously stalled purchases of CE categories,” Lee said. “But higher intentions to purchase are likely a reflection of prolonged delayed gratification, the end-of-year holiday season, enticing retail promotions, and hope for continued economic improvement in 2024.”
From the article, "Parks: Average U.S. Internet Home Had 17 Connected Devices in 2023" by Erik Gruenwedel
The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed...
So far, though, a relatively small percentage of customers are using the rapidly evolving technologies. High-tech thermostats are the most commonly purchased smart home devices, but only about 8 pe...
Roku hasn't yet succeeded in its goal to become the new operating system for the connected TV, but it is ruling the roost when it comes to media streaming hardware. A new Parks Associates study has...
Almost one in five UK households with a broadband service use Netflix, according to research from Parks Associates. According to Parks, 18% of UK broadband households have paid to use Netflix during t...