The average U.S. household with internet access had 17 connected devices in 2023, according to new data released Jan. 10 at CES 2024 in Las Vegas by Parks Associates. The tally is based on consumer research of 8,000 U.S. internet households in the third quarter, ended Sept. 30, 2023.
Among connected U.S. internet households, 66% have a smart TV, 42% have at least one smart home device, 31% have a security system, 39% have a smart watch, and 89% have a streaming video service.
Dallas-based Parks also found that for the first time, smartphone ownership surpassed TV ownership, with 90% of households reporting ownership of a smartphone compared to 88% with a TV. The firm reports that 92% of U.S. households also have fixed or wireless internet service at home.
“Smartphones are ubiquitous now, and connected consumer electronics such as wireless earbuds, tablets, and smart TVs are commonplace,” research analyst Sarah Lee said in a statement.
Lee said connected devices are essential for entertainment purposes and daily personal communications, which can include school, work, and family.
“This necessity drives continued purchases, as every year CE companies roll out innovative and advanced models that drive the consumer desire to upgrade,” she said.
“Economic conditions and fear of a recession previously stalled purchases of CE categories,” Lee said. “But higher intentions to purchase are likely a reflection of prolonged delayed gratification, the end-of-year holiday season, enticing retail promotions, and hope for continued economic improvement in 2024.”
From the article, "Parks: Average U.S. Internet Home Had 17 Connected Devices in 2023" by Erik Gruenwedel
Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
Across the span of consumer electronics, people over 55 get short shrift, often seen as caricatures of frailty or a market that doesn't look sexy in a startup's funding presentation. But the over-55 m...