Providing market intelligence for more than 35 years

In The News

Parks: Average U.S. Internet Home Had 17 Connected Devices in 2023

The average U.S. household with internet access had 17 connected devices in 2023, according to new data released Jan. 10 at CES 2024 in Las Vegas by Parks Associates. The tally is based on consumer research of 8,000 U.S. internet households in the third quarter, ended Sept. 30, 2023.

Among connected U.S. internet households, 66% have a smart TV, 42% have at least one smart home device, 31% have a security system, 39% have a smart watch, and 89% have a streaming video service.

Dallas-based Parks also found that for the first time, smartphone ownership surpassed TV ownership, with 90% of households reporting ownership of a smartphone compared to 88% with a TV. The firm reports that 92% of U.S. households also have fixed or wireless internet service at home.

“Smartphones are ubiquitous now, and connected consumer electronics such as wireless earbuds, tablets, and smart TVs are commonplace,” research analyst Sarah Lee said in a statement.

Lee said connected devices are essential for entertainment purposes and daily personal communications, which can include school, work, and family.

“This necessity drives continued purchases, as every year CE companies roll out innovative and advanced models that drive the consumer desire to upgrade,” she said.

“Economic conditions and fear of a recession previously stalled purchases of CE categories,” Lee said. “But higher intentions to purchase are likely a reflection of prolonged delayed gratification, the end-of-year holiday season, enticing retail promotions, and hope for continued economic improvement in 2024.”

From the article, "Parks: Average U.S. Internet Home Had 17 Connected Devices in 2023" by Erik Gruenwedel

Previously In The News

Most people want their car to connect to the Web

40 million people are already driving cars with some connected features, most of them connecting through your smartphone. Plus, 64% of people who have a broadband connection at home want a built-in co...

Parks Associates Focus On Top 10 Entertainment Disruptors

Analysts and leading company executives, including Vivint Smart Home, Rovi, AT&T Digital Life, Schneider Electric, Comcast and Hewlett-Packard, all took part in panel discussions. A major highlight...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...