At NAB Show today, Parks Associates released new research, The Viewer Journey: Navigating Streaming Options, revealing U.S. Internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020.
“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Parks Associates research analyst. “Video consumption on a cell phone continues to rise — excluding social video sources, U.S. internet households spend 6.5 hours per week watching video a smartphone and 3.9 hours on a tablet. TVs are still the main video-viewing device, but platform usage continues to diversify.”
“The flexibility and convenience that on-demand services offer is highly appealing to viewers, but many households enjoy a balance between finding something to watch and watching what they find,” Lee said. “Given the popularity of FAST and user-generated content, consumers may soon decide they do not need to subscribe to as many services as they do now.”
From the article, "Parks Associates: U.S. Households Consuming 43.5 Hours Of Video Per Week Across All Viewing Devices"
Netflix’s reign as the largest subscription-based over-the-top (OTT) streaming video on-demand (SVOD) service continues (no surprise there), but there was movement in Parks Associates’ ranking of the...
New market research from Parks Associates reveals Apple Watch owners are more engaged with their connected wearable devices than other brands. Three in 10 Apple Watch owners (31%) use voice commands t...
Eight percent of U.S. young adult Millennials (1.5 million) intend to purchase a VR headset this year, according to market research from Parks Associates released in September. That’s more than double...
Half of the people who try a virtual reality (VR) headset say they intend to buy a VR headset. But just 15 percent actually do, according to new market research from Parks Associates. Retailers and...
