Register

I agree with the Privacy Policy

In The News

Parks Associates: U.S. Households Consuming 43.5 Hours Of Video Per Week Across All Viewing Devices

April 15, 2024

At NAB Show today, Parks Associates released new research, The Viewer Journey: Navigating Streaming Options, revealing U.S. Internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020.

“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Parks Associates research analyst. “Video consumption on a cell phone continues to rise — excluding social video sources, U.S. internet households spend 6.5 hours per week watching video a smartphone and 3.9 hours on a tablet. TVs are still the main video-viewing device, but platform usage continues to diversify.”

“The flexibility and convenience that on-demand services offer is highly appealing to viewers, but many households enjoy a balance between finding something to watch and watching what they find,” Lee said. “Given the popularity of FAST and user-generated content, consumers may soon decide they do not need to subscribe to as many services as they do now.”

From the article, "Parks Associates: U.S. Households Consuming 43.5 Hours Of Video Per Week Across All Viewing Devices"

Previously In The News

YouTube TV: Millennials will love TV on their phones, trust us!

YouTube TV is also available to watch on laptop and desktop computers, which for many young people equates to the biggest screen in the house. But at launch, YouTube TV doesn't have support for oth...

Who’s next? Apple, Amazon, CenturyLink may join streaming pay-TV fray

Depending on who you ask, the next entrant to the market could be just about anyone. “I think that CenturyLink is sniffing around that space as well,” said Brett Sappington, senior director of rese...

Level 3: OTT providers rank quality, multi-CDN and segmented content as top priorities

Level 3 is finding that as its OTT video providers have matured beyond the development stage, the next steps will be focused on providing richer content and ensuring a favorable user experience. Gi...

On a Netflix free trial? A third of you will likely pay up

Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs t...

‹
1
2
...
459
460
461
462
463
464
465
...
719
720
›