Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses
Recently the research firm Parks Associates released its 10th annual Security Dealer Perspectives: Views from the Front Line survey results.
“2022 was a difficult year for home sales after several boom years, and the years to come will be challenging for the housing market,” comments Elizabeth Parks, president and CMO, Parks Associates.
Parks Associates’ research of 10,000 internet households also found that 23% of home security system owners acquired their system by moving into a home where it was already present. Moving is among the highest triggers to purchase, alongside heads of household who are starting a family.
“A decline in the housing market is bad news for security providers. In response, many security dealers focus on reviving or increasing their sales to commercial environments, or they are looking to set the business up for sale,” adds Parks.
“To thrive, dealers must avoid high attrition, increase fees as possible, and seek additional revenue sources.”
From the article, "Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses" by Bob Archer
Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. From the article, "Netflix Reportedly...
According to a 2022 study by Parks Associates, 43% of multi-dwelling units are home to at least one smart home device. “The most significant benefit of installing smart home devices in MDUs is ren...
According to Parks Associates data, 62% of security system owners reported that their systems triggered “too many” false alarms in the last 12 months. To retain customers, security companies must prio...
As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services mu...
