Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses
Recently the research firm Parks Associates released its 10th annual Security Dealer Perspectives: Views from the Front Line survey results.
“2022 was a difficult year for home sales after several boom years, and the years to come will be challenging for the housing market,” comments Elizabeth Parks, president and CMO, Parks Associates.
Parks Associates’ research of 10,000 internet households also found that 23% of home security system owners acquired their system by moving into a home where it was already present. Moving is among the highest triggers to purchase, alongside heads of household who are starting a family.
“A decline in the housing market is bad news for security providers. In response, many security dealers focus on reviving or increasing their sales to commercial environments, or they are looking to set the business up for sale,” adds Parks.
“To thrive, dealers must avoid high attrition, increase fees as possible, and seek additional revenue sources.”
From the article, "Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses" by Bob Archer
More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...
It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...
Parks Associates research reveals that U.S. broadband households have an average of 13 connected devices in their home ranging from computing to smart home devices to smart appliances to entertainment...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
