Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses
Recently the research firm Parks Associates released its 10th annual Security Dealer Perspectives: Views from the Front Line survey results.
“2022 was a difficult year for home sales after several boom years, and the years to come will be challenging for the housing market,” comments Elizabeth Parks, president and CMO, Parks Associates.
Parks Associates’ research of 10,000 internet households also found that 23% of home security system owners acquired their system by moving into a home where it was already present. Moving is among the highest triggers to purchase, alongside heads of household who are starting a family.
“A decline in the housing market is bad news for security providers. In response, many security dealers focus on reviving or increasing their sales to commercial environments, or they are looking to set the business up for sale,” adds Parks.
“To thrive, dealers must avoid high attrition, increase fees as possible, and seek additional revenue sources.”
From the article, "Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses" by Bob Archer
In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...
Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people...
According to research firm Parks Associates, smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, and 68% of smartphone owners...
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
