In The News

Parks Associates Reveals One Of The Hottest Emerging Technologies

May 17, 2016

virtual reality

Parks Associates is out with new consumer research that was shared this week with VRJournal.

According to the data provided, VR headset ownership is soaring. 2% of U.S. broadband households (that’s about 2.3 million households) already own a virtual reality headset, the report reads.

From the article "Parks Associates Reveals One Of The Hottest Emerging Technologies" by Kevin Matthies.

Previously In The News

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But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...

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Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...

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Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...

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