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November 02, 2022
According to new research from Parks Associates, 7-9% of US households with internet own a smart garage door opener, but only a significantly smaller number of these households are using the smart capabilities of their devices.
“Consumers have difficulty installing smart garage door openers. Lack of reliable Wi-Fi in the garage is a notable barrier to proper functioning of smart garage door openers,” said Jennifer Kent, Vice President, Research, Parks Associates.
From the article, "Parks Associates Research Sheds Light On Smart Garage Opener Usage" by TWICE STAFF.
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...
Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
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