Parks Associates, a Dallas-based market research and consulting firm, released four industry reports that focus on a number of hot topics in the tech industry right now: big data and consumer privacy, the market for wearable devices, the impact of piracy on the digital media industry, and the market for streaming media devices.
Roughly 66 percent of U.S. broadband households have a consumer electronics device that is connected to the Internet, according to Parks Associates research. With regard to smart home devices, they found adoption is rapidly approaching 20 percent, and 43 percent said they plan to buy one or more smart home devices in the next year.
“These devices and services will generate massive amounts of data that companies can use to improve product performance, create new revenue streams through targeted value-added services, and gain deeper knowledge of consumer behavior,” Stuart Sikes, president of Parks Associates, said in a statement. “The key priorities for our research are to identify emerging business models, effective partnerships for players in the IoT ecosystem, and engagement strategies that help develop profitable consumer products and services.”
From the article "Parks Associates Research Covers Big Data, Wearables, Video Piracy, and Streaming Media Devices" by Rob Stott.
Despite 2016 seeing virtual reality break into the mainstream market, headset manufacturers such as Sony, Oculus and HTC still have a lot of work to do in order to educate the masses, according to a n...
The nation’s largest retailer continues to lead in DVD and Blu-ray Disc sales, devoting significant retail space to the category, including point-of-purchase displays and ubiquitous dump bins. “We...
It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants,...
While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by...
