Parks Associates, a Dallas-based market research and consulting firm, released four industry reports that focus on a number of hot topics in the tech industry right now: big data and consumer privacy, the market for wearable devices, the impact of piracy on the digital media industry, and the market for streaming media devices.
Roughly 66 percent of U.S. broadband households have a consumer electronics device that is connected to the Internet, according to Parks Associates research. With regard to smart home devices, they found adoption is rapidly approaching 20 percent, and 43 percent said they plan to buy one or more smart home devices in the next year.
“These devices and services will generate massive amounts of data that companies can use to improve product performance, create new revenue streams through targeted value-added services, and gain deeper knowledge of consumer behavior,” Stuart Sikes, president of Parks Associates, said in a statement. “The key priorities for our research are to identify emerging business models, effective partnerships for players in the IoT ecosystem, and engagement strategies that help develop profitable consumer products and services.”
From the article "Parks Associates Research Covers Big Data, Wearables, Video Piracy, and Streaming Media Devices" by Rob Stott.
Parks Associates announced OTT data showing that at the end of 2015, approximately 20% of US broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% ha...
“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...
Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...
Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sh...
