One major highlight from the reports is that Parks Associates expects that the global annual unit sales for streaming media devices will increase from 30 million units in 2013 to 86 million units by 2019. Further, they predict that more than 330 million 4K UHD TVs will be sold globally by the end of 2019—an increase from the 2 million sold in 2013. And by 2020, Parks Associates believes nearly 97 million wireless speakers will be sold globally.
“The number of connected CE categories and devices continues to expand as companies look to disrupt the market,” Stuart Sikes, President, Parks Associates, said in a statement. “The key priorities for our research are to identify emerging business models, effective partnerships, and engagement strategies that help develop profitable consumer products and services.”
From the article "Parks Associates Releases New Research on the Connected Consumer Electronics Market" by Rob Stott.
TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...
In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...
“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...
Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...
