Consumer technology research firm Parks Associates is launching its new Strategic Consulting Unit, a new initiative designed to help companies refine their strategies and product and service offerings.

The research firm says this will enhance its ability to give its customers insights and strategies to support their business goals. These customers are largely manufacturers across the broad spectrum of consumer technology, including home security, smart home, video streaming, TV services, digital media, gaming, home networking, connected health, home control systems, energy management, multi-dwelling technology and some light commercial markets.

“We provide research in many different ways; this consulting service provides a new approach to support the hundreds of companies we serve across the connected home and business ecosystems,” said Elizabeth Parks, President and CMO, Parks Associates. “With almost forty years of data, insights, and industry relationships, we are uniquely positioned to help companies navigate market disruptions and identify growth opportunities.”

With Parks Associates’ in-depth research, the company hopes to leverage its vast amount of data points and analytics on consumer technology to give customers high-level business and marketing intelligence. According to the news release, this will focus on the firms’ core research areas of broadband and mobile, smart home, streaming and pay TV, connected health, energy, and multifamily property technologies.

According to Parks Associates, the Consulting Strategy Unit includes technology assessments of emerging technologies, custom market analyses that are tailored to size opportunities and client-specific challenges, strategic planning, benchmarking, workshops and training, and marketing guidance.

From the article, "Parks Associates Launches Strategic Consulting Unit" by Zachary Comeau