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April 24, 2016
In a Parks Associates’ survey of homeowners with broadband connections, those with a security system were more likely to say they intend to buy a smart home device in the next 12 months.
“The most important things for security dealers to understand is that smart home devices are here; it’s an emerging market, not an established market. The security dealers are now prominent, [but] they’re not exclusive,” Tricia Parks, CEO of Parks Associates, told Security Systems News.
From the article "Parks Associates Asks Consumers About The Smart Home" by Spencer Ives.
Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...
Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...
The growing popularity of smarter timepieces helps explain why smartwatches are co-opting features previously associated with fitness trackers and GPS sports watches, says Parks Associates analyst Kri...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
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