In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024.
Parks Associates looked at traditional service bundles, including mobile plans, pay TV with live TV channels, home phone, and professionally monitored security, and found that traditional bundles with two, three, four, or five services all experienced growth compared to the year prior, with bundles including home phone service growing the most.
Kristen Hanich, research director at Parks Associates, reported that, as of 3Q 2024, 57% of U.S. internet households had a value-added bundle, down from 61% in 2023.
“Bundling serves a valuable role in increasing customer satisfaction and loyalty while also driving up ARPU in a way that benefits the customer,” said Hanich in a press release. “Consumers tend to get better pricing with bundled services than with separate ones. Decreasing adoption of value-added service bundles suggests growing price sensitivity as well as some customers willing to go without.”
From the article, "Parks Associates: ARPU for traditional home service bundles increased in 2024" by Hayden Beeson
And companies are already catching on. Amazon, Apple, and Roku (ROKU) allow consumers to buy individual channels through their platforms that they can pay for through a set billing option and view usi...
However, research firm Parks Associates, in a report earlier this year, pegged overall losses by streaming services from password sharing at $9.1 billion, projecting that the figure will reach $12.5 b...
These devices are proving to be quite popular, too. It’s estimated that the number of video doorbells sold in the U.S. in 2022 will top 5 million, according to the market research companies Parks Asso...
Paul Erickson, research director of entertainment and consumer electronics at Parks Associates, said the “DWTS” move is smart programming and a win for both ABC and Disney+. "They’re looking at ‘Da...
