In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024.
Parks Associates looked at traditional service bundles, including mobile plans, pay TV with live TV channels, home phone, and professionally monitored security, and found that traditional bundles with two, three, four, or five services all experienced growth compared to the year prior, with bundles including home phone service growing the most.
Kristen Hanich, research director at Parks Associates, reported that, as of 3Q 2024, 57% of U.S. internet households had a value-added bundle, down from 61% in 2023.
“Bundling serves a valuable role in increasing customer satisfaction and loyalty while also driving up ARPU in a way that benefits the customer,” said Hanich in a press release. “Consumers tend to get better pricing with bundled services than with separate ones. Decreasing adoption of value-added service bundles suggests growing price sensitivity as well as some customers willing to go without.”
From the article, "Parks Associates: ARPU for traditional home service bundles increased in 2024" by Hayden Beeson
In fact, 4K has been around long enough to have already had a significant impact on the TV landscape. 4K TVs have found their way in to millions of US homes, while recent predictions by industry analy...
Automotive applications have strong momentum: Parks Associates estimates that 25% of U.S. cars and light trucks (about 54 million vehicles) have some kind of network connectivity today, with about 14...
The report and accompanying pie chart released Wednesday by Parks Associates in advance of Mobile World Congress celebrates Apple’s 40% share of the U.S. smartphone market, but doesn’t say whether tha...
Some 117 million Americans are expected to need caregiving assistance by 2020, according to the recently released Caregiving Innovation Frontiers (CIF) study conducted by AARP and Parks Associates. Ye...
