In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024.
Parks Associates looked at traditional service bundles, including mobile plans, pay TV with live TV channels, home phone, and professionally monitored security, and found that traditional bundles with two, three, four, or five services all experienced growth compared to the year prior, with bundles including home phone service growing the most.
Kristen Hanich, research director at Parks Associates, reported that, as of 3Q 2024, 57% of U.S. internet households had a value-added bundle, down from 61% in 2023.
“Bundling serves a valuable role in increasing customer satisfaction and loyalty while also driving up ARPU in a way that benefits the customer,” said Hanich in a press release. “Consumers tend to get better pricing with bundled services than with separate ones. Decreasing adoption of value-added service bundles suggests growing price sensitivity as well as some customers willing to go without.”
From the article, "Parks Associates: ARPU for traditional home service bundles increased in 2024" by Hayden Beeson
Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...
According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...
Brett Sappington, senior research director and principal analyst at Parks Associates, added that the transactional market for video, Vudu’s core business, has begun eroding as movie studios no longer...
Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began streaming movies and television shows in 2007 and has grown into a giant, spending $12 billion on...
