In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024.
Parks Associates looked at traditional service bundles, including mobile plans, pay TV with live TV channels, home phone, and professionally monitored security, and found that traditional bundles with two, three, four, or five services all experienced growth compared to the year prior, with bundles including home phone service growing the most.
Kristen Hanich, research director at Parks Associates, reported that, as of 3Q 2024, 57% of U.S. internet households had a value-added bundle, down from 61% in 2023.
“Bundling serves a valuable role in increasing customer satisfaction and loyalty while also driving up ARPU in a way that benefits the customer,” said Hanich in a press release. “Consumers tend to get better pricing with bundled services than with separate ones. Decreasing adoption of value-added service bundles suggests growing price sensitivity as well as some customers willing to go without.”
From the article, "Parks Associates: ARPU for traditional home service bundles increased in 2024" by Hayden Beeson
According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...
PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...
Roku isn’t only maintaining its lead as the top streaming media player device in the U.S., it’s increasing it. That’s the conclusion from the latest industry report out today from market intelligence...
Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by ana...
