Register

I agree with the Privacy Policy

In The News

Parks Associates: ARPU for traditional home service bundles increased in 2024

January 03, 2025

Net Promoter Score

Home Services Dashboard

broadband and mobile

In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024.

Parks Associates looked at traditional service bundles, including mobile plans, pay TV with live TV channels, home phone, and professionally monitored security, and found that traditional bundles with two, three, four, or five services all experienced growth compared to the year prior, with bundles including home phone service growing the most.

Kristen Hanich, research director at Parks Associates, reported that, as of 3Q 2024, 57% of U.S. internet households had a value-added bundle, down from 61% in 2023.

“Bundling serves a valuable role in increasing customer satisfaction and loyalty while also driving up ARPU in a way that benefits the customer,” said Hanich in a press release. “Consumers tend to get better pricing with bundled services than with separate ones. Decreasing adoption of value-added service bundles suggests growing price sensitivity as well as some customers willing to go without.”

From the article, "Parks Associates: ARPU for traditional home service bundles increased in 2024" by Hayden Beeson

Previously In The News

TV Everywhere Reaches 40% Of US Pay-TV Consumers

MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...

Weekly Music Publishing Update 2.17.17: Chance The Rapper, Amazon, Anghami, Streaming Partnership & More

According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

‹
1
2
...
196
197
198
199
200
201
202
...
719
720
›