Providing market intelligence for more than 35 years

In The News

Parks Associates Addresses Smart Home and IoT Strategies at CONNECTIONS Europe

Parks Associates research finds 11% of U.K. broadband households own a home control system, compared to 10% in France and Spain and 8% in Germany. The research firm will address new smart home products and strategies that expand the competitive landscape at the tenth-annual CONNECTIONS™Europe – IoT: Connected Entertainment and the Smart Home, 10-11 November, at the NH Grand Hotel Krasnapolsky in Amsterdam.

“The smart home market in Europe continues to progress as service providers and OEMs introduce new offerings and show value to consumers,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “Smart products are extending value and offering unique use cases to different markets throughout Europe.”

From the article "Parks Associates Addresses Smart Home and IoT Strategies at CONNECTIONS Europe" by KNXToday.com.

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

William Blair upgraded Netflix, Inc. (NASDAQ:NFLX) to Outperform in August 2016 and believes there continues to be upside potential for the streaming video leader. Through William Blair's research, it...

Is It Time to Bring Back the TV Antenna?

Over 80% of us subscribe to some form of pay TV service, whether cable- or-satellite based. We get hundreds of channels, most of which we do not watch. And while the service is generally good, the mon...