Providing market intelligence for more than 35 years

In The News

Parks Associates Addresses Smart Home and IoT Strategies at CONNECTIONS Europe

Parks Associates research finds 11% of U.K. broadband households own a home control system, compared to 10% in France and Spain and 8% in Germany. The research firm will address new smart home products and strategies that expand the competitive landscape at the tenth-annual CONNECTIONS™Europe – IoT: Connected Entertainment and the Smart Home, 10-11 November, at the NH Grand Hotel Krasnapolsky in Amsterdam.

“The smart home market in Europe continues to progress as service providers and OEMs introduce new offerings and show value to consumers,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “Smart products are extending value and offering unique use cases to different markets throughout Europe.”

From the article "Parks Associates Addresses Smart Home and IoT Strategies at CONNECTIONS Europe" by KNXToday.com.

Previously In The News

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...

Parks: Over one-half of OTT households subscribe to multiple streaming services

Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...