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The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates.
The research firm said that both the number of available OTT services and consumer awareness of them had increased, despite password sharing growing by approximately 8% over that same period.
From the article "Parks Associates: US OTT Adoption Up 12%" by www.digitaltveurope.net
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
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