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September 01, 2016
The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates.
The research firm said that both the number of available OTT services and consumer awareness of them had increased, despite password sharing growing by approximately 8% over that same period.
From the article "Parks Associates: US OTT Adoption Up 12%" by www.digitaltveurope.net
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The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...
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