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July 21, 2016
Parks Associates’ new industry report Tech Support: Influencing IoT Adoption examines the complexities and security risks that may serve as barriers to adoption of smart home and other emerging connected devices.
“Smart home devices utilize nascent technologies, which increases the likelihood of problems with setup, product interoperability, and user error,” said Patrice Samuels, a research analyst with Parks Associates. “Until emerging devices evolve to a point where they are reliable and intuitive, support providers must implement solid support strategies that ensure customers have good experiences during product onboarding and get the full benefits of their new products.”
From the article "Parks Associates: Smart Home Device Owners See Problems With Their Devices" by Michael Essany.
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. "Over the past two-and-a-half years, Roku has expa...
But as it races to keep up with Netflix and Disney, AT&T increasingly has treated the satellite business as something of a relic, akin to rabbit-ear antennas. “They are at a crossroads,” said Steve...
Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...
Turning the new Chromecast into a fully fledged Android TV device could also be an important retail addition as Google attempts to cut into the streaming platform lead of Roku (36.9 million active acc...
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